Archive Couture, Reimagined
Moschino
Fashion With a Sense of Humour.
Surreal wit, pointed satire of the fashion system, and slogans that turned luxury into a joke worth wearing.
The House
The House of Moschino
Franco Moschino founded his house in Milan in 1983, arriving as fashion's great provocateur, an artist who loved couture deeply enough to mock it mercilessly.
Trained as an illustrator, Moschino turned clothing into commentary, stitching slogans like 'Waist of Money' onto belts and reimagining the Chanel suit with cheeky irreverence that delighted as much as it disrupted.
His surrealist instincts, peace symbols, smiley faces, gold question marks and oversized hearts, gave the house an instantly legible visual language and a rebellious, joyful spirit.
Beneath the jokes lay a serious humanist: Moschino used his platform to champion peace, environmental causes, and a critique of fashion's excess that was decades ahead of its time.
Today Moschino remains fashion's most playful house, where irony, colour and pop-culture spectacle keep alive a founder's belief that style should never take itself too seriously.
Founded
1983
Founder
Franco Moschino
Origin
Milan, Italy
Headquarters
Milan, Italy
Signature
Surreal wit, pointed satire of the fashion system, and slogans that turned luxury into a joke worth wearing.
Good taste doesn't exist.
— Franco Moschino
The Collection
The Moschino Archive
Authenticated vintage and archive pieces, available to rent.
Mid 00s Green crew neck short sleeve t-shirt with large font "MOSCHINO" on the front decorated with women's clothing items
Vintage
Late 00s Black crew neck short sleeve t-shirt with teddy bear graphics and brand name in large font - part of the couture collection
Vintage
Early 00 black maxi bodycon dress from the lingerie line features a crystal lined low cut neckline
Vintage
1996 white tweed bodycon sleeveless sweetheart neckline dress
Vintage
Multi colour abstract pring early 90's sleeveless boat neck dress
1990s
Skirt suit in knit tweed, skirt is knee length pencil and the jacket
Vintage
Cream sailor inspired mini skirt in faux leather with peace sign embossed buttons
Vintage
Brown cotton sleeveless structured dress with round neck
Vintage
Mesh stretch midi dress with racing style graphic
Vintage
Spring early 00's casual matcing set in brown heart shaped leopard print with shirt collar and full zip
2000s
Mid 90's 1 button collar sweater in large green argyle pattern with line cut outs
Vintage
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